Sales are the face of any company. A sales representative is the face of the company. While approaching any prospective customer, you must always avoid a few questions that might hamper your sale. As a sales representative, you must listen. Listen to what are the needs of the customer, make it a point to understand…
Italy’s antitrust authority has fined US tech giants Apple and Amazon with almost a fine of 230 million dollars. They have been allegedly accused of anti-competitive cooperation in the sale of Apple and Beats products. As per a contractual agreement in 2018, signed between the companies only selected resellers were allowed to sell Apple and…
Mobile marketing can do wonders for driving brand value and demand for your product or services. Today mobile aka smartphones especially is an integral part of our day-to-day life. We have started incorporating our work on smartphones as we go about with our daily activities. According to a survey every person spends an average of…
Video marketing has now become an essential part of marketing. It is no longer a “can have” but has become a “must-have” in your marketing requirement. Many platforms offer an amazing audience base for a marketer to showcase their company. In fact, according to a survey, 83 percent of marketers believe that video content has…
IBM recently announced that it has planned to upgrade capabilities in natural language processing (NLP) in Watson Discovery. This upgrade shall majorly benefit the corporate users in financial, insurance, and legal services. These upgrades are made in order to enhance customer service and accelerate business operations. Businesses have completely turned their dependency on natural processing…
Marketing advertisements play a very important role to help you connect with your audiences. But despite giving your cent percent your marketing advertisement fails. You as a team need to go deeper and think about the reasons why did your advertisement fail? There may be many reasons for getting a negative response but there are…
Marketing is the backbone of any company. It has seen major shifts in the last few years. Marketers have gone from cold calling to digital marketing making maximum use of the power of social media. The core team has to be innovative and have to keep up with trends to attract audiences. We saw such…
Nokia recently announced that it will soon launch its cloud-based subscription service. This service is targeting telecom companies for providing software around analytics, security, and data management. Some of the company’s software services are available under subscription many more commercialized services shall follow in the coming year. Senior Vice President Mark Bunn said that when…
Marketing Automation is using automated software to perform marketing activities. Many marketing departments automate tasks like email marketing, social media posting, newsletter, virtual events, and advertisement campaigns. This way they are well organized in their posting as well as provide a more personalized experience for customers. Since digitization plays an important role in building your…
Qualitative research is an integral part of a B2B business. Since B2B businesses have complex and niche markets. B2B customers need more convincing than a B2C business hence you require in-depth research. Since your customer pool is smaller you have more competition and your offer needs to stand out from the rest. In the B2B…
