unified commerce

Unified Commerce Made Simple – Salesforce’s New Commerce Cloud Enhancements

Salesforce has introduced its next-generation Commerce Cloud, a platform designed to transform the way businesses engage with their customers through unified commerce. This new version integrates all aspects of commerce—including B2C, direct-to-consumer, and B2B transactions—into a single cohesive platform, aiming to deliver a seamless and personalized experience across every customer touchpoint. Unified Commerce: A $1.5…

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B2B Marketing

B2B Marketing Success: The Power of Customer Promises and LinkedIn’s Sponsored Newsletters

WARC Advisory and LinkedIn have collaborated to study the impact of Customer Promises on brand visibility in the B2B market.  The study found that campaigns with a defined Customer Promise are three times more likely to boost market share and 2.5 times more likely to enhance brand health compared to those without.  LinkedIn’s sponsored newsletters,…

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b2b

Inxeption, A Supply Chain Digitization Platform, Has Expanded To Germany

Inxeption, a B2B supply chain digitization platform, has opened an office in Frankfurt, Germany, to better serve customers in Europe and to supplement its presence in Southeast Asia and India. Sebastian Stahl has been designated senior vice president of international business development in Europe by the corporation. Stahl previously worked as interim president of Germany…

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b2b

Operators of B2B Marketplaces Provide Credit to Keep African SMBs Liquid

A surge of platforms enabling digital sales and procurement is altering the way African businesses do business, leading to a more efficient trading system overall and assisting in the elimination of frictions that have long hampered traditional supply chains. These platforms are increasingly becoming more than just intermediaries linking consumers and sellers; they are perfectly…

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b2b

Passengers In Europe May Enjoy Seamless Journeys Thanks To The Digitization Of Rail Transportation

Similar to how customers now expect to be able to book a single trip with multiple airlines in a single transaction, rail booking services like Trainline and Omio have emerged as indispensable resources for European rail travelers who don’t feel like navigating multiple train booking systems to buy tickets. Additionally, similar to contemporary air travel,…

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