Things are finally getting back to normal. That means face-to-face meetings, no more working from home (for those that prefer being back in the office), and Richard avoiding making anyone else in the office a coffee (we see you, Richard). The pandemic taught us how to work smarter. Using video calls to qualify leads, managing…
Marketing is the spine of your business. It’s marketing that creates buzz in business and demand for their offering. Business to business targets individual companies and their decision makers as customers. B2B marketers refer to customers as leads, contacts or accounts. The sales cycle is longer in B2B and marketers uses many different tactics to…
Virtual Private Network (VPN) helps protect your internet connection and privacy online. It creates an encrypted passage for your data that helps protect your identity online, by camouflaging your IP address, and allows you to use public Hi-Fi hotspots safely. Corporations especially are prone to more data breaches, as cybercriminals are getting more advanced, and…
Artificial intelligence is being applied in some form or the other to reach, convert, or engage customers in the digital world. And the content world needs the guidance of artificial intelligence. It helps in the content world by helping in streamlining processes at a time of immense content overload. Smart work is the need of…
Customer onboarding is a service or activity that helps a new customer get acquainted with your product. It is about guiding your client on how to get the best out of the product or service they have bought from you. It’s about listening to their concerns and answering their queries. When a customer buys a…
Sales are the face of any company. A sales representative is the face of the company. While approaching any prospective customer, you must always avoid a few questions that might hamper your sale. As a sales representative, you must listen. Listen to what are the needs of the customer, make it a point to understand…
Qualitative research is an integral part of a B2B business. Since B2B businesses have complex and niche markets. B2B customers need more convincing than a B2C business hence you require in-depth research. Since your customer pool is smaller you have more competition and your offer needs to stand out from the rest. In the B2B…
We live in a data driven world with the right information your business can reach places. Presenting data in a proper and attractive way can make all the difference. Here is where Data Visualization comes into play. Our human minds are attracted to pictures, graphs, and colors. Remember to choose the right visualization tool to…
So, we learned about growth hacking in the B2B business in the previous blog. We’ve seen how different growth hacking strategies are used by B2B and B2C sectors to target their potential market. And what measures can growth hackers use to track their progress? In this article, we’ll go over five key growth hacking strategies…
B2B growth hacking isn’t a magic formula; it’s a methodology and a perspective that helps businesses expand. One of the most universally recognised “secrets” of small business startups is growth hacking. Hence the need for a better phrase, growth hacking is all about using strategies to boost growth in the most efficient and rapid way…
