HTC announced that its companies CareTech and Ciber are uniting under one brand. These amalgamated brands will be under HTC Global Services. With this new beginning, the company is embodying its renewed ambitions and aspirations. This adoption will reflect its transformative journey and the impact it has on its customers, stakeholders, and employees. HTC had…
Customer onboarding is a service or activity that helps a new customer get acquainted with your product. It is about guiding your client on how to get the best out of the product or service they have bought from you. It’s about listening to their concerns and answering their queries. When a customer buys a…
Sales are the face of any company. A sales representative is the face of the company. While approaching any prospective customer, you must always avoid a few questions that might hamper your sale. As a sales representative, you must listen. Listen to what are the needs of the customer, make it a point to understand…
Video marketing has now become an essential part of marketing. It is no longer a “can have” but has become a “must-have” in your marketing requirement. Many platforms offer an amazing audience base for a marketer to showcase their company. In fact, according to a survey, 83 percent of marketers believe that video content has…
Marketing advertisements play a very important role to help you connect with your audiences. But despite giving your cent percent your marketing advertisement fails. You as a team need to go deeper and think about the reasons why did your advertisement fail? There may be many reasons for getting a negative response but there are…
Marketing is the backbone of any company. It has seen major shifts in the last few years. Marketers have gone from cold calling to digital marketing making maximum use of the power of social media. The core team has to be innovative and have to keep up with trends to attract audiences. We saw such…
Landing pages are web pages where you direct a person to go after viewing your message/offer. The landing page can be your website, but can also be any other page on your website. This page has one sole purpose of conversion. Conversion of prospects to clients. Here first impressions matter the most. This webpage should…
Nowadays businesses are very active on all social media platforms. The shift to digital is huge. But do you know that as a social media platform Pinterest can do wonders for your B2B marketing as well? It can help you generate more traffic on your websites, increase leads, and overall boost your brand awareness. But…
In this digital era, social media is where all businesses have turned their focus. Having a social media presence is of utmost importance for any business. For marketers, digital marketing is a boon for lead generation. Via digitalization, you can reach your potential customers by running personalized marketing campaigns. But to reach your full potential…
Podcasts are the next big thing that is taking the media industry by storm. They are versatile, help in branding, marketing, and building customer relations too. With digital marketing in full swing since the pandemic, Podcasts as a medium of reaching out to customers has grown. Podcasts give you a beautiful opportunity to create your…
