Sales and marketing teams in any B2B company are like opposite poles. For a company to grow and to yield positive results these two teams should be well coordinated. They should align their practices, which as per a survey; increases the revenue of the organization by 208 percent. Sales and marketing also being the backbone…
Subscription model of business is increasing its hold in the market. Huge demand and surge have been seen in the subscription model of business in B2B industry too. Subscriptions make life a little less complicated and for the subscriber, he knows what service to expect. So what exactly is a B2B subscription? A B2B subscription…
Everyone is aware of the digital transformation that has taken place due to the pandemic that has hit the globe. Almost every business and all other sectors have opted to go digital to increase their reach, establish a brand image, increase ROI, and engage with the customers (the new and old ones as well). There’s…
